8 modules. 8 live sessions. All hands-on.
Eight live, interactive modules across four weekends. Each pairs practical teaching with a real deliverable you build during the session. Work through them in order, week by week, from profile optimization to monetization and your content portfolio.
01👤 LinkedIn Profile Optimization
- LinkedIn algorithm basics and how reach and ranking work
- Optimizing every section of your profile end to end
- Writing a powerful, keyword-rich headline
- Creating an engaging, story-driven About section
- Featured section optimization for social proof
- Profile SEO so the right people find you
Assignment: Optimize your LinkedIn profile end to end: headline, About, Featured, and Skills.
02✨ Personal Branding
- Finding your niche and content pillars
- Defining a distinct, consistent brand voice
- Storytelling techniques that build connection
- Building trust and authority in your space
- Understanding your audience and what they want
- Positioning yourself as an expert
Build: Personal Branding Blueprint, your niche, voice and positioning on one page.
Assignment: Create your personal branding blueprint.
03📝 Create High-Performing Content
- The main types of LinkedIn posts and when to use each
- Writing viral hooks that stop the scroll
- Storytelling frameworks for posts that resonate
- Educational content that earns saves and shares
- Carousel and document posts that perform
- Engagement strategies that compound reach
Assignment: Write five LinkedIn posts and publish at least two.
04🎨 Visual Branding & Content Planning
- Designing scroll-stopping LinkedIn carousels
- Creating professional graphics without a designer
- Content calendar planning that stays consistent
- Scheduling posts for reach and rhythm
- Branding consistency across every post
- AI tools that speed up content creation
Build: 30-Day LinkedIn Content Calendar, a full month of planned, on-brand posts.
Assignment: Design a 30-day content calendar.
05📈 Audience Growth Strategies
- LinkedIn networking that actually builds relationships
- Building meaningful, relevant connections
- Increasing reach beyond your immediate network
- Engagement techniques that grow visibility
- Community building around your content
- Collaborating with other creators
Assignment: Grow your network by adding 50 relevant connections and engaging with 20 posts.
06💰 Monetize Your Personal Brand
- Generating leads directly from your content
- Attracting and converting the right clients
- Selling services through your profile and posts
- Building and launching digital products
- Freelancing opportunities through LinkedIn
- Landing brand partnerships and collaborations
Build: LinkedIn Monetization Strategy, a clear path from audience to income.
Assignment: Build a lead generation strategy using LinkedIn.
07📊 Analytics & Content Optimization
- Understanding LinkedIn analytics that matter
- Measuring engagement and what it tells you
- Improving content performance with data
- Repurposing content across formats
- A long-term growth strategy that lasts
- Scaling your personal brand sustainably
Activity: LinkedIn Content Audit, a data-driven review of what to do more and less of.
Assignment: Analyze your LinkedIn analytics and identify areas to improve.
08🎓 Capstone & Career Growth
- Full profile review with expert feedback
- Content review across your published work
- Refining your personal branding strategy
- Career growth through LinkedIn
- Live Q&A session
Final review: Content Portfolio Presentation, individual feedback, and the CBC LinkedIn Content Creator Certification.
Assignment: Present your LinkedIn portfolio and personal branding strategy.