12 modules. 12 live sessions. All hands-on.

• What entrepreneurship really is, and isn't
• The entrepreneur vs. employee mindset
• Identifying real business opportunities
• Solving real-world problems people pay for
• The main types of business models
• Success habits of proven entrepreneurs

Assignment: Identify three business ideas and evaluate their potential.

• Finding a profitable, focused niche
• Market research that tells you the truth
• Building a sharp customer persona
• Competitor analysis and positioning
• Validating demand before you build
• Crafting a Unique Value Proposition (UVP)

Build: Business Idea Validation Report, evidence your idea has a real market.

Assignment: Complete a market research and competitor analysis report.

• The Business Model Canvas, end to end
• Defining mission and vision
• Setting clear, measurable business goals
• Choosing the right revenue models
• Pricing strategies that hold up
• Risk analysis and mitigation

Assignment: Build a Business Model Canvas.

• Business branding foundations
• Logo and brand identity essentials
• Personal branding as a founder
• Digital marketing basics that work
• Social media marketing for reach
• Building a simple content strategy

Build: Brand Identity Kit, a cohesive look, voice and message for your business.

Assignment: Design your business branding kit.

• Designing a working sales funnel
• Lead generation that fills the pipeline
• Customer acquisition strategies
• Sales communication that converts
• Negotiation skills for founders
• Customer retention and loyalty

Assignment: Develop a customer acquisition and sales plan.

• Setting up repeatable business processes
• Client management that scales
• Day-to-day operations management
• Productivity tools for lean teams
• Team building and delegation
• Business documentation done right

Build: Business Operations Workflow, the systems that keep your business running.

Assignment: Map your business operations workflow.

• Business budgeting from scratch
• Pricing for profitability
• Cash flow management that avoids surprises
• Practical financial planning
• Tax basics every founder needs
• Building for business sustainability

Activity: Financial Planning Worksheet, budgets, pricing and cash flow you control.

Assignment: Prepare a financial plan and pricing strategy.

• Scaling your business sustainably
• Building strategic partnerships
• Automation basics to save time
• Designing a strong customer experience
• The growth metrics that matter
• Expansion planning without overreach

Build: Business Growth Roadmap, a staged plan to scale with confidence.

Assignment: Build a 12-month business growth roadmap.

• Business registration options explained
• Basic legal compliance to get right
• Contracts and agreements that protect you
• Protecting your brand and IP
• Business banking essentials
• Professional documentation standards

Assignment: Complete a business launch checklist.

• Creating a winning pitch
• Investor pitch fundamentals
• Bootstrapping vs. raising funding
• Presentation skills that land
• Business storytelling that persuades
• Handling tough Q&A with confidence

Build: Startup Pitch Deck, an investor-ready deck telling your business story.

Assignment: Prepare and present your startup pitch deck.

• Present your complete business plan
• Business model review with feedback
• Marketing strategy review
• Financial review and stress-test
• Expert feedback and refinement

Build: Complete Startup Business Plan, a polished, reviewed plan ready to execute.

Assignment: Submit your complete business plan.

• Your business launch roadmap
• Long-term growth strategy
• Networking opportunities
• Live Q&A session
• Community onboarding

Final review: Startup Pitch Presentation, individual feedback, and the CBC Entrepreneurship Certification.

Assignment: Present your startup to the evaluation panel.